The aim of the Visual campaign to promote best practices in the HU-SK region (No. 21110376) was to present and promote the EGTC institution, the most innovative instrument of the European Union, in the Hungarian-Slovak border region. In this context, in 2011, in addition to describing the role and significance of the EGTC, we presented 5 successful examples of Hungarian-Slovak joint initiatives in our publication entitled “The new generation of cross-border co-operation: Presentation of good practices on the Hungarian-Slovak border”. Based on our publication, a 25-minute film was made, which was screened in early 2012 in several media in the border region. We closed the project with a 50-person closing conference on the topic with our partner, the Štúrovo Southern Region Regional Development Agency, where it was possible to find an open partner and share experiences. The project was supported by the International Visegrad Fund.